LAAX SKI RESORT responsive website (2016)
responsive web design, ux design, template conception for TYPO3
– created at SERVICEPLAN Group
LAAX is a big ski resort in Switzerland which is famous for its freestyle community. Their website is totally relaunched concerning user experience, design and brand position and focussed on the usage of large high quality images combined with short introduction texts for an attractive look-and-feel.
Users can easily navigate through the precisely structured menu and find important information quickly. Furthermore, an intelligent filter function was added to the website which can highlight content for special target groups and thus lead the users subtly to relevant topics.
Different template modules were created so that all content can easily be edited with TYPO3. The Website was created by a team of designers, art and creative directors, copywriters and programmers at Plan.Net Campaign, a part of the SERVICEPLAN Group.